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February 3, 2010 - The Peterborough Examiner
Here at the Green-Up office we use a product called EcoTraction that is
derived from volcanic minerals. The company claims it has zero impact on
the environment and will eventually turn into dust after enough
pedestrian traffic.
January 15, 2010 - The Ottawa Citizen
EcoTraction is in more than 4,000 stores including national chains such as
Canadian Tire, Home Hardware, Home Depot, Metro grocery stores, Shoppers
Drug Mart, and Wholefoods… It's the third arm of their business -- contracts
with municipalities -- that they're working on now.
December 14, 2009 - Homemakers magazine, Canada
While cities are looking for effective alternatives to salt, and putting
themselves on a salt diet, homeowners can do a few things to
help....EcoTraction provides good grip underfoot, as an alternate to sand.
November 15, 2009 - CBC News Charlottetown
The City of Charlottetown is cutting back on its use of road salt this year and
switching to a more environmentally friendly way to keep people from slipping
on the ice at Victoria Park… The product, called EcoTraction, won't melt the
ice like salt does, but the green granules of volcanic rock will stick to the ice
and provide traction, Hendricken said.
November 11, 2009 - Local Ottawa CBC TV
Watch an interview with Mark Watson during the live screening of Dragons’ Den November 11th.
November 11, 2009 - Dragon's Den Update Show
Watch the anticipated Dragons’ Den update show to see how the EcoTraction
deal turned out, including interviews with dragon Brett Wilson, Mark Watson
and Marc Appleby. The show was one of the most watched in Canada with
over 2 million TV viewers!
October 30, 2009 - The Brantford Expositor
"The product doesn't melt snow and ice -- the granules of volcanic rock simply
sink into the ice, embedding themselves to create a pebbly sandpaper surface
with plenty of traction. EcoTraction doesn't corrode cars, damage lawns and
gardens or cause costly repairs to roads and bridges. It's an effective, non-toxic,
non-polluting alternative to the chemical- laden crystals we scatter on the
driveway every winter. "
October 29, 2009 - Reuters
"On Wednesday November 11th at 8pm, EcoTraction will again be featured on
the top rated CBC Dragons' Den TV show where viewers will have the
opportunity to see how this green product has experienced unprecedented
growth despite the tough economic conditions."
October 19, 2009 - Ottawa Business Journal
“When he [Brett Wilson, Earth Innovations Director] was finished, the audience
immediately came to its feet. With all due respect to the other speakers of the
day, it appeared to me that Mr. Wilson was the only one who received a genuine
standing ovation from the crowd. Indeed, it seemed the audience responded to
his extreme humility and humanity. His overt emotional reactions to the pains of
his own story struck a chord with the audience.”
September 26, 2009 - Epoch Times
“Although Trump was the main attraction, it was Brett Wilson who stole the
audience’s hearts… He received a long, standing ovation after he finished his
talk... Wilson has invested in a couple of Ottawa companies. One, called
Ecotraction, presented its road salt alternative on Dragon’s Den, a venture-
capitalist TV show on which Wilson is a panelist, and got backing from all five of
the dragons.”
February 25, 2009 - Winnipeg Free Press
"If this bag looks familiar, you've been watching CBC's Dragons' Den. That's where a couple of entrepreneurs first unveiled their eco-friendly product..."
February 19, 2009 - girlawhirl.com
"Finally a green and healthy alternative to road salt is available. Called EcoTraction®, it's made from a porous volcanic mineral that – like a sponge..."
french media coverage
13 février 2009 - Téléjournal de Radio-Canada à Montréal
Reportage télévisuel avec entrevue du fondateur d’EcoTraction
February 10, 2009 - Feel Good Guru
"The best product I’ve seen this season is EcoTraction, a volcanic mineral developed by a couple of dudes from Ottawa that acts as a totally green..."
February 6, 2009 - Adirondack Daily Enterprise
"The village [Saranac Lake] has received a one-ton donation of EcoTraction from the Canadian company that produces it… the ground it [ice palace] sits on will be getting the green treatment to keep palace visitors from slipping."
February 3, 2009 - City of Chicago to Receive Shipment of EcoTraction
"A Canadian company announced today that it is establishing a program to help American cities cope with the high financial and environmental cost of road salt.
...The first gift of 'EcoTraction', a product manufactured in America, was accepted by the Mayor's Office of the City of Chicago."
January 27, 2009 - Ecoscene
"...the fact that EcoTraction is a green alternative to harsh chemicals and safe for my landscaping has sold me on this product."
french media coverage
20 janvier 2009 - article du Le Journal de l'Habitation
"Parce que le sel de déglaçage conventionnel contient des dérivés actifs qui le rendent non seulement nocif pour le métal et le béton, mais également..."
January 13, 2009 - CityNews Toronto
"If you have dogs or kids or if you are concerned about your lawn, you may want to consider laying down sand or Ecotraction...."
french media coverage
12 janvier 2009 - article du Radio-Canada.ca/Ottawa-Gatineau
"Des entrepreneurs d'Ottawa tentent de percer le marché des produits qui servent à rendre les surfaces glacées moins glissantes. Ils commercialisent..."
french media coverage
11 janvier 2009 - Téléjournal de Radio Canada à Ottawa-Gatineau
EcoTraction sur les ondes du Téléjournal de Radio Canada
January/ February 2009 - Canadian Architecture & Design
"Ecotraction was created in 2005 after Mark Watson lost his dog Grover to cancer. After consulting with a veterinary oncologist, he concluded that..."
December 19, 2008 - CBC Montreal
"And finally, Eco Traction. Okay, I'm sorry, I must take a moment. This stuff is incredible. It's the roadsalt version of sliced bread...."
french media coverage
9 décembre 2008 - montoit.cyberpresse.ca
"C'est joli mais glissant, cette blanche neige sur nos trottoirs et balcons. Comment s'en occuper avec un geste écologique? Home Depot propose EcoTraction..."
December 1, 2008 - Ottawa Business Journal
“Ottawa entrepreneurs Mark Watson and Marc Appleby scored a $500,000 venture capital deal on CBC's Dragons' Den Nov. 24…”
November 28, 2008 - Financial Post article
"Twelve hours before the new deal was to close, Dragon Brett Wilson took his offer up from $100,000 to $250,000 for a 12.5% stake..."
November 26, 2008 - Canada's Top Investors Embrace Green Alternative to Controversial Road Salt
"After 4 years of hard work, eco-entrepreneurs Mark Watson and Marc Appleby received a fiery endorsement by five of Canada's most discerning investors..."
November 25, 2008 - Ottawa Sun article
"They came, they pitched, and 90 minutes later, they slayed all five dragons. Of course, viewers of Monday night's episode of Dragon's Den on CBC only saw..."
November 24, 2008 - EcoTraction on CBC’s Dragons’ Den
Watch here as Marc Appleby and Mark Watson enter the Dragons' Den. Will these Ottawa entrepreneurs slay the fiery Dragons, or get burned by their flames?
November 19, 2008 - Ottawa Eco Entrepreneurs to Appear on
CBC's Dragon's Den
"Two green entrepreneurs from Ottawa, one of the world's coldest capitals, will attempt to chill the fiery inferno of the Dragons' Den through their..."
November, 2008 - Gardening Life article
"Take a giant - and eco-safe - step toward a salt-free winter by using EcoTraction on your icy pathways. Offering instant traction, these all-natural volcanic..."
March 12, 2008 - National CBC TV
National CBC Television interview with Mark Watson, Co-Founder
March 11, 2008 - Ottawa Sun article
"A local company says it's found the answer to a winter problem- one that could
reduce the damaging effects of road salt to health, the environment and..."
March 09, 2008 - Toronto Sun article
"Road salt leaves a bad taste in the mouths of environmentalists but there are several products out there to be sweet on.
The City of Toronto has experimented..."
February 27, 2008 - Helping Animals-KP's Dog Blog (Peta)
"It's always something, isn't it? The latest way that we're poisoning our planet (that I've heard of) is by spreading toxic road salt all over our snowy roads...."
February 25, 2008 - Montreal Gazette article
"It's a decipedal dilemma: 10 boots to put on before going for a winter
walk. No, I haven't given up my sweet Gazette gig to become a daycare worker...."
February 23, 2008 - Kitchener radio interview
Radio interview with Mark Watson, Co-Founder
February 21, 2008 - Calgary radio interview
Radio interview with Mark Watson, Co-Founder
February 17, 2008 - Edmonton Journal article
"I've had enough of the frigid weather and piles of snow. I can't wait for the thaw to begin, even though that can give rise to a different headache..."
February 8, 2008 - Dog Owners Being Warned of Road Salt Toxicity
"An Ottawa man who lost his dog to cancer is warning dog owners about the toxic dangers of road salt. Mark Watson, a former IT professional, says that..."
January 2008 - Chatelaine magazine article
"Concerned about the ecological toll of road salt? Here's a solution that won't leave you skating down the driveway. Made from volcanic minerals..."
January 2008 - Style at Home magazine article
"Preventing slips and slides in winter usually means making some sacrifces. Salts and harsh chemical ice melters can be harmful to pets, corrosive to surfaces..."
Winter 2007 - East Coast Living magazine article
"EcoTraction is a new environmentally friendly ice management product that provides 35 per cent better traction than sand and won't corrode, rust or stain..."
Fall 2007 - Home Depot's Eco-Options magazine article
"EcoTraction is a granular snow and ice fighter made from volcanic minerals. It provides 35% better traction than sand and turns dark green when ice is safe..."
February 18, 2006 - Ottawa Citizen article
"Marc Appleby may have been the only person in Ottawa to applaud the arrival of yesterday's fierce storm that turned the city into one big ice rink..."
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