EcoTraction - All natural high-traction mineral
EcoTraction Home Page Contact EcoTractionCareers Francais




2.27 kg/ 5lb Bag


4.5 kg/ 10lb Jug


10 kg/ 22lb Bag


20 kg/ 44lb Bag
(40lb for USA)


1-ton bulk tote

“We’ve had the pleasure of using EcoTraction each winter since 2009. It allows us to achieve safety without damage to concrete and other infrastructure, thereby saving money. We particularly value that it actually benefits lawns and gardens.”

  - Chicago Park District

Looking for an eco-friendly winter salt and deicer alternative?

EcoTraction is simply the easiest, safest and most cost-effective ice management solution on the market. A list of frequently asked questions is provided further below. In summary, here are some of the best reasons to 'Stick with Green'.

Superior Traction

Proven to provide better traction than sand, using much less
• Instant traction during dangerous ice storms and freezing rain
• Embeds itself into ice and snow for long-lasting traction
• No working temperature limitations like winter salt and de-icers.

Just one cup of EcoTraction can cover one whole parking space (144 square feet)

Safe for You, Your Family and Your Property

• Safe to touch or accidentally ingest by children, pets and wildlife
• Will not burn or damage grass or plants
• Will not corrode or damage brick, stone or uncured concrete
• Will not rust vehicles or metal landscaping elements
• Will not stain clothing or carpets
• Does not contain any carcinogenic silica dust like sand
• Contains no salt, chlorides, chemicals, or dyes

Naturally Benefits Our Environment

• Aerates soil through its porous ‘honeycomb’ structure
• Releases nutrients and minerals back to plants slowly
• Retains water in the soil medium longer reducing watering requirements
• Reduces lawn damage from dog urine as it neutralizes the ammonia before it burns the grass
• Absorbs and removes heavy metals from lakes, rivers and sewage
• Filters the air from noxious fumes and absorbs nuisance odors
• Even absorbs the residual white sodium staining caused by salt and ice smelters

Eco-Friendly and User Friendly

• Highly-visible dark green color on ice and snow
• Resists freezing or clumping
• Dark green color accelerates ice melting by absorbing solar radiation
• Simply sweep EcoTraction onto your lawn and garden in the spring, or collect for re-use the following winter
• Or re-use for multiple other household applications

Frequently Asked Questions

What is EcoTraction?
How does EcoTraction provide such effective traction on ice and snow?
How cost-effective is EcoTraction?
Why is EcoTraction a better choice than sand or cat litter?
Where can I use EcoTraction?
What is the best way to apply EcoTraction?
Why is EcoTraction so good for my lawn or garden?
How does EcoTraction clean our planet from heavy metals and toxins?
Does EcoTraction melt ice and snow?
How can I reduce EcoTraction from tracking?
Can I use EcoTraction with ice melters or de-icers?
What do I do with the EcoTraction on my sidewalk once the snow is melted?

go to top of page

What is EcoTraction?

EcoTraction is manufactured from a hydrothermal volcanic mineral, and is a member of a special group of minerals known as zeolite. Simply put, EcoTraction was formed as superheated mineral-rich water, circulating in areas of volcanic activity, which crystallized and was deposited in small "vesicles" or holes within massive sequences of lava and other rocks. This process takes millions of years. Over time, a porous, negatively-charged, high surface area mineral formed with unique characteristics that make it a highly-effective traction agent that has actual environmental benefits.

For further details on EcoTraction’s natural merits, click here.

go back to FAQ's


What is EcoTraction PRO?

EcoTraction PRO is made of the same 100% natural mineral as the original EcoTraction but is made of slightly larger more heavy duty granules.  EcoTraction PRO takes longer to breakdown and works great in all applications, including the need for traction for residential, commercial, industrial or municipal applications.  It is designed to provide longer traction for high foot traffic areas and side roads. Its grit size is also perfect for industrial spreading equipment and provides increased traction during feeze/thaw cycles. EcoTraction PRO tracks even less inside buildings compared to the original EcoTraction because of its larger grit size and because much of the smaller sometimes dusty particles have been removed.  Both EcoTraction and EcoTraction PRO can easily be vacuumed from carpets and floors where they do not corrode, unlike ice melters.

How does EcoTraction provide such effective traction on ice and snow?

Each EcoTraction granule has microscopic channels that absorb the slippery layer of water found on ice, which allows it to quickly embed itself into ice and snow. That coupled with each granule's large surface area, multiple contact points, and rigid structure, makes EcoTraction the ultimate traction agent for

slippery winter walkways and driving areas. EcoTraction is also the only product to provide “instant grip” during dangerous freezing rain storms.

For further details on EcoTraction's incredible traction properties, click here.

go back to FAQ's

How cost-effective is EcoTraction?

Our research showed that one cup of EcoTraction will safely cover one average parking space (144 square feet area), making EcoTraction the most cost-effective solution on the market. With the added bonus of zero damaging effects as well as the opportunity to re-use it for multiple other applications, EcoTraction is real value for the money.

For further details on the cost-savings, click here.

go back to FAQ's

Why is EcoTraction a better choice than sand or cat litter?

EcoTraction is superior to other traction agents like sand or cat litter for several reasons:
• EcoTraction offers 35% better traction than sand using much less
• Tracks less than sand due to its embedding power
• A softer stone than sand so will eventually disappear under repeated pedestrian traffic, as well making it less likely to scratch indoor flooring
• EcoTraction is 50% lighter than sand and smaller than gravel so it is unlikely to accidentally chip a windshield
• Does not contain carcinogenic crystalline silica dust like sand
• Cat litter is made up of bentonite clay and eventually turns to ‘mush’ on snow or ice

go back to FAQ's

Where can I use EcoTraction?

Simply use EcoTraction as a winter salt substitute anywhere around your home or business where people walk or drive on slippery ice and snow. Areas to focus on are sidewalks, driveways, stairs, patios, decks, play areas, landings, pet areas, parks, trails, and parking lots.

In the spring, simply sweep EcoTraction onto your lawn or garden, or re-use it for multiple other household applications.

go back to FAQ's

What is the best way to apply EcoTraction?

Dry, Powdery Snow

Start by removing the snow and if walking conditions are still slippery, spread a thin layer of EcoTraction so that the walking area is visibly covered.

Sleet, Freezing Rain

As soon as ice begins to build up, apply EcoTraction to ensure safe walking conditions. Its absorbent quality will provide incredible traction instantly. Repeated applications might be necessary as EcoTraction gets covered by additional ice layers. However, EcoTraction does have the ability to stay on top of ice even after some melting.

Wet, Heavy Snow

Remove snow with a shovel and then lightly apply EcoTraction. When more than two inches accumulate, shovel excess snow and reapply if necessary. Note that much of the EcoTraction should remain embedded into the bottom ice layer and stay there in spite of shoveling.

Accumulations of Hardened Snow and Ice

EcoTraction is the perfect product for areas where snow and ice have been left naturally, packed down, and there is no intention to remove it. Simply sprinkle EcoTraction directly on top of the hard-packed snow and reapply lightly if necessary after subsequent snow and ice storms.

As slippery conditions are created in the spring from melting during the day to freezing at night, EcoTraction will provide constant traction as each layer of snow that melts exposes the previous application.

For further details on how to spread EcoTraction, click here.

go back to FAQ's

Why is EcoTraction so good for my lawn or garden?

EcoTraction’s unique properties help improve a soil’s nutrient reservoirs, infiltration rate, aeration, and water-holding capacity. Its absorbent quality keeps water in the soil longer and its honeycomb structure helps improve the movement of air through the soil medium.

Furthermore, each EcoTraction granule, through its high ‘cation exchange capacity’, also helps keep a reservoir of plant-accessible nutrients like potassium, calcium, and magnesium to replenish those removed by leaching rainfall or irrigation water. Using EcoTraction will help you water and fertilize less yet keep your lawn greener and lusher!

The EcoTraction mineral is OMRI Listed® as Organically Certified for Crop Production.

For further details on how lawns and gardens benefit, click here.

go back to FAQ's

How does EcoTraction clean our planet from heavy metals and toxins?

EcoTraction is a natural volcanic mineral with a unique, complex crystalline structure that acts like a cage, working at the cellular level against heavy metals and harmful toxins. In fact, because it is one of the few negatively charged minerals in nature, EcoTraction acts as a magnet drawing toxins to it, capturing them in its cage and removing them from the environment.

EcoTraction has a high 'cation exchange capacity', which means that within the small crystalline structure of the EcoTraction molecule, it can exchange, absorb and trap ions from the environment. It is this unique cation exchange capacity that makes this mineral so widely used in a broad range of environmental applications.

For further details on EcoTraction's unique environmental benefits, click here.

go back to FAQ's

Does EcoTraction melt ice and snow?

Ecotraction is a high- traction volcanic mineral that also melts snow and ice by concentrating the solar rays of the sun( like a black car in the sun). This daytime solar heat absorption is what helps EcoTraction embed itself into ice and snow, even at very cold temperatures past -50C.


In the morning, when you leave the house, simply sprinkle a thin layer of EcoTraction over the slippery area for INSTANT TRACTION. When you return at the end of the day, you will notice that the dark green granules of EcoTraction exposed to direct sunlight will have penetrated the surface of the ice resulting in a superior traction zone. Moreover you should notice that the EcoTraction granules have melted into the ice/snow pack leaving behind miniature little holes that will break up the ice/snow pack for easy removal.

The big advantage of EcoTraction is that it provides INSTANT TRACTION when you need it most! Unlike chloride based ice melters which are corrosive and toxic leaving you with an an aftershock of hidden costs….. EcoTraction is chemical free, non- corrosive and non-toxic and will provide you with the peace of mind of knowing that your pets, concrete walkway or lawn will be safe.

For further details on how EcoTraction creates its 'sandpaper effect', click here.

go back to FAQ's

How can I reduce EcoTraction from tracking?

EcoTraction will often track less than sand or salt because of its tendency to embed into ice and snow. However, to reduce tracking even more, you can either mix EcoTraction with some warm tap water, or microwave a cup of EcoTraction for no more than 30 secs to ensure that each granule embeds immediately. We also recommend simply tapping your footwear outside before entering the house to provide an easy area to collect any tracked EcoTraction and spread it out again.

go back to FAQ's

Can I use EcoTraction with ice melters?

EcoTraction is uniquely designed to be an excellent complement to ice melters. Firstly, EcoTraction will prevent slips and falls by absorbing the slippery brine that can be left over from incomplete ice melting and which is prone to dangerous re-freezing. EcoTraction's sponge-like structure will also absorb some of the white residue caused by salt and ice melters, thereby reducing unsightly stains and reducing its damage to lawns and gardens. Finally, EcoTraction has the unique ability to absorb sodium and any heavy metals leached from diluted road salt, thereby also reducing salt’s destructive environmental impact on our precious waterways.

For further details on how EcoTraction reduces stains from salt and ice melters, click here.

go back to FAQ's

What do I do with the EcoTraction on my sidewalk once the snow is melted?

We recommend sweeping any leftover EcoTraction and re-using it year-round for other common household applications. For example, EcoTraction is proven to be a very effective oil spill absorbent, that can even lift an old oil stain from concrete (instructions: crush EcoTraction with your foot into the stain, and leave it for a week or so before sweeping it up).

It can further be used as well as a natural deodorizer for smoking or pet areas, or as a natural de-humidifier in damp areas like basements (instructions: simply leave EcoTraction exposed on a tray or bowl and place in the desired area).

If you have pets, EcoTraction also makes a great additive to cat litter or horse stall bedding to absorb the strong ammonia smell from urine, or can be spread on lawns to prevent grass dying from dog urine (EcoTraction converts the toxic ammonia to plant-beneficial ammonium). It can also be used as an aquarium stone to naturally absorb and reduce nitrates and sulphates in the water.

For gardeners, EcoTraction makes a great soil amendment for lawns and gardens (instructions: for optimal results, mix in 7 to 15 pounds per 100 square feet of top soil). Also works well as a natural insecticide against slugs due to EcoTraction’s natural drying properties.

Please contact us if you would like more information on EcoTraction’s other uses.

go back to FAQ's

factsonsalt bannerbuttoninfo findaretailer

Home | EcoTraction Story | Product Info | Media Coverage | Retailers | About Us | Contact Us | Careers

Copyright © 2012 Earth Innovations Inc. All Rights Reserved

Earth Innovations -the home of EcoTraction, eco-friendly de-icer and road salt substitute